COO · AI Consultant · Lethbridge, Alberta
Devan Borsboom
Chief Operating Officer of YetiConnect and FixYourFunnel. Founder of Borsboom Consulting. More than ten years turning operations and automation into steady growth.
About
Devan Borsboom is the Chief Operating Officer of YetiConnect and FixYourFunnel, companies that build business texting and calling software connected to the CRMs sales and service teams already use, including HubSpot and Keap.
He is also the founder of Borsboom Consulting, where he helps law firms, dental practices, medical spas and other professional practices put AI to work on the repeat work their teams do every day.
Devan has spent more than ten years building the automation behind service businesses. He is a Keap Certified Partner, has worked with home services, financial and e-commerce companies, and has led operations and technology inside growing teams. He lives in Lethbridge, Alberta.
- Role Chief Operating Officer, YetiConnect and FixYourFunnel
- Also Founder, Borsboom Consulting
- Focus Operations, marketing automation, AI for professional practices
- Based in Lethbridge, Alberta, Canada
Experience
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2024 to present
Chief Operating Officer, YetiConnect and FixYourFunnel
Runs day-to-day operations, customer success and the systems behind business texting and calling software that connects to HubSpot and Keap.
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2026 to present
Founder, Borsboom Consulting
AI consulting for law firms, dental practices, medical spas and other professional practices. borsboomconsulting.com
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2021 to 2023
Chief Technology Officer, Ascendant Financial
Led marketing automation, CRM and technology for a financial advisory firm, after starting as IT Manager and Process Engineer.
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2018 to 2023
Founder, Borsboom Marketing
Keap and Infusionsoft consulting for home services, financial services, e-commerce and education companies across Canada and the United States.
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2015 to 2018
Digital Marketing Lead, personal development and live events company
Ran marketing automation, webinars and advertising for a training and live events business.
Credentials
Education
Studied business at the University of Alberta.
Questions people ask about Devan
- Who is Devan Borsboom?
- Devan Borsboom is the Chief Operating Officer of YetiConnect and FixYourFunnel and the founder of Borsboom Consulting. He is based in Lethbridge, Alberta, Canada, and has more than ten years of experience in business automation.
- What does Devan Borsboom do?
- He runs operations at YetiConnect and FixYourFunnel, which build business texting and calling software, and he helps law firms, dental practices, medical spas and other professional practices put AI to work through Borsboom Consulting.
- What is Borsboom Consulting?
- Borsboom Consulting is an AI consulting practice led by Devan Borsboom. It helps professional practices use AI on the repeat work their teams do every day, with a person always approving the work.
- Is Devan Borsboom a Keap Certified Partner?
- Yes. Devan Borsboom is a Keap Certified Partner and has worked with Keap, formerly Infusionsoft, for more than ten years.
- How can I contact Devan Borsboom?
- Email devan@borsboomconsulting.com, or message him on LinkedIn.
Working on AI for your practice?
Borsboom Consulting helps professional practices use AI where it saves real staff time. For anything else, reach Devan by email.